The success of an enterprise strategic marketing tool

1 enterprise value in change link
The traditional manufacturing concept is: product = overhead conveyor, manufacturing process + in processing and assembling process value-added link. Modern manufacturing concept is: innovation product = knowledge + + + raw materials manufacturing process, value-added service in product design and software link development, marketing and recycled and keep sustainable development.

2 enterprise operation strategy in transition

Enterprise operation strategy are from domestic to globalization, internal to the Internet, power and money to the concept of price war, to the core competitiveness. Through the lean, agile, information and network with fewer resources to meet the market demand and production capacity

3 from selling machine to sell solutions

Dozens of digit-controlled lathe leave unused or low utilization value millions of high-speed overhead conveyor, not as general individual enterprise. Our most enterprises in technological transformation of procurement, often takes the equipment, fixtures and tools ignore less attention accessories, software and operator training. Machine manufacturers should consider buying machine turned from selling solutions. To provide users with comprehensive services to help users economy, reasonable and efficient use of machine tools, maintain and improve efficiency of usability, creating more value for customers.

4 let suppliers and customers to join

CNC machine is complicated by the mechtronie product, strong technical chain provides various functional components. Machine manufacturers and suppliers of establishing a stable relationship of long-term partners is very important, can guarantee the reasonable parts of price, quality and delivery time, and participate in the machine production process. Customer order in special demand or special machine, to participate in the design and production process machine, exchanging timely views, further satisfy need to understand that, for the machine manufacturing quality and delivery.

5. Electronics sales and customer service network

The Internet provides a broad market operation for the space. Our machine manufacturers should pay attention to the electronic marketing and Internet services, a new method to develop the market both at home and abroad. Through the Internet, can use the video display products of various function that allows users to download product samples and relevant pictures, specifications, technical documents or all kinds of multimedia material, reducing marketing costs. Through the network can remote technical training, provide various technical consulting service for machine tools, remote fault diagnosis, etc, providing customers with rich content of service.