Elevator enterprises should be based on differential development

In 2008, China elevator output reach 24.5 million in 2007, compared with increased 13%. But this year, the elevator industry, how to develop business executives have knowledge. The expert inside course of study thinks, the elevator enterprises want to pull through this divergency route, is the enterprise survival and the development of the best choice.

Avoid homogeneity
At present, the elevator industry conveyor parts more apparent, mainly for technical and marketing strategy of the homogeneity of homogeneity, let the elevator industry development met bottleneck. For example, a new energy technology is an elevator enterprises and other enterprises immediately after the application will follow, technology innovation, also can get fast development of industry.

From technical analysis, energy-saving technology, control technology, safety technology and the application of new materials, will become the research direction. In response to the country's energy reduction policy, energy-saving products still occupied the market dominant position. In addition, China is the most populous country in the world, the land resource is precious, future growth will accelerate, high-rise building for high-speed elevators demand will also increase. Currently, an office building, often need to install a few elevators, therefore, the realization of elevator group control system, intelligent and have also needs a thorough research enterprise technology.

At present, with elevator 1.2 million people have an average 1100 elevator, is only half the world average per capita of developed countries, from the elevator level also has the very big disparity. Therefore, in the long run, China elevator market have very big development space. Experts forecast in the first quarter of this year, the market situation is serious, the elevator will be more intense price competition, reduce cost is the key work of enterprises.

Looking for a new market

The global financial crisis caused by economic recession will conveyor parts, our economy is facing the complex in domestic and international environment. At present, there are more than 400 machine factory, more than 800 factory, in severe market environment, the enterprises must improve foresight, timely and awakely understanding oneself in China's economy in the chain's place and the environment.

From the product demand, elevators, escalators, public traffic type commercial passenger elevator will become this elevator market three hot products. From the analysis of the central region, the bohai sea, western and Chinese demand this year will become larger area. Elevator From the whole city, two, three cities lift up demand growth will quickly.

Previously, elevator enterprises prefer a city market, on the one hand, because of the rapid development of a city, to bring the market space elevator enterprises. On the other hand, because some of the landmark buildings are concentrated in a city, in order to enhance the brand, the elevator will be great effort to win the landmark of the project.
However, today, two, three city development speed of relative faster, increasing demand for elevator, especially for domestic brands, packed in a city, relatively difficult to focus on two, three cities.